Ambassadors for a Better Cause: The Dutch Cycling Embassy - Aug. 8, 2024
The Dutch Cycling Embassy, a unique non-profit organization established by the Dutch government, aims to share the Netherlands' unparalleled expertise in cycling. The Embassy connects Dutch experts with cities, municipalities, and industry representatives abroad, spanning research, planning, policy, product development, and construction. "We also offer workshops and training, " says Chris Bruntlett of the Dutch Cycling Embassy. This article explores how the Embassy promotes cycling as an efficient and sustainable mode of transport globally.
Cycling & Technology
Cycling and technology intersect in numerous innovative ways. The e-bike, for instance, has revolutionized transportation in the Netherlands, enabling people of all ages to travel longer distances. E-bikes can replace cars for commutes up to 15km, and electric cargo bikes are increasingly used for deliveries in urban centers. Additionally, bike counting systems collect data on travel times, routes, and bicycle types, allowing municipalities to enhance safety and manage traffic effectively. Projects like the Sniffer Bike analyze air pollution along specific routes, contributing to environmental health.
Cycling & Behaviour
Changing behavior is crucial for transforming cities into more sustainable, livable places. This change spans all demographics, from bicycle training for children and employer incentives to encourage commuting by bike, to programs that motivate the elderly to keep cycling. These initiatives help integrate cycling into daily routines, promoting a healthier and more active lifestyle.
Cycling & Infrastructure
Cycling infrastructure is a cornerstone of the Dutch cycling experience. The Dutch Cycling Embassy provides insights into creating safe, cohesive cycling networks and designing bike parking facilities. These infrastructures ensure that cycling is not just easy but also safe and efficient, adapting to various urban contexts globally. A future-proof city integrates cycling with other forms of transport, such as public transit, walking, and cars. This intermodality ensures that cycling complements rather than competes with other transport modes, creating a seamless travel experience for urban residents.
Bringing cycling into the political agenda is essential for fostering sustainable urban development. The Dutch Cycling Embassy shares strategies from the Netherlands, where cyclists successfully advocated for their place on the road. The collaboration between civil society, government, and the private sector has been key to making cycling a priority in urban planning.
Cycling & Future Proofing Places
Cycling is increasingly recognized worldwide for its benefits to health and society. Many cities are developing strategies to boost cycling levels, although progress can be slow. Research consistently shows that cycling leads to longer, healthier lives and greater happiness among cyclists. The Dutch Cycling Embassy helps cities worldwide harness these benefits through comprehensive cycling strategies.