About NBTC

NBTC is the Netherlands’ national destination management organisation. We work for and with partners in different industries on our country’s positioning, development and marketing. Together we work towards turning the Netherlands into a liveable, popular and valuable destination, for residents, visitors and businesses.

Inspire, connect and collaborate

We are responsible for developing a national vision on tourism and putting it into practice. We inspire, connect and facilitate cities, regions and other parties with knowledge and data. We provide support for questions relating to positioning, destination development and marketing activities. We work with the tourism industry, regional and local destination management organisations, provinces and ministries, devising great initiatives that attract visitors for holidays or business meetings in the Netherlands.

Read more about NBTC and the national vision 'Perspective Destination Netherlands 2030' on our corporate website.

Meetings & Conventions

NBTC has an excellent platform to support anybody who wants to organise international meetings and conventions in the Netherlands. Find out what NBTC can do for you in the field of meetings & conventions.